WellJourney Medicine
Logo, branding, and Squarespace-based website design for a telemedicine start up located in Atlanta, Georgia.
Year
2025
Client
WellJourney Medicine
Logo and Branding
Before diving into website development, I led the creation of a refreshed logo and color palette for WellJourney Medicine. Through exploration of multiple logo variations, we collaboratively selected a final direction that reflects the brand’s identity, values, and positioning.
Below are the logo variations that were presented initially to the client. This helped us align on a design direction for further refinement.
Next, we narrowed the field to two leading options and explored color palette variations to determine the strongest logo direction.
Final logo selected:
Website Design
Next, we transitioned into designing a Squarespace-powered website to ensure the Well Journey team could easily manage and maintain the site after launch. After evaluating several platforms, Squarespace was selected for its intuitive usability and long-term sustainability for the client. Below include several mockups from the live site.
Website Design
Next, we transitioned into designing a Squarespace-powered website to ensure the Well Journey team could easily manage and maintain the site after launch. After evaluating several platforms, Squarespace was selected for its intuitive usability and long-term sustainability for the client. I created an initial design mockup to get us started, then proceeded with Squarespace once the overall look and feel was approved. I worked closely alongside the WellJourney team on the website development. Below include several screens directly from the live site.
