Hi, I’m Kelsey Jones.
I’m a UI/UX and visual designer, currently serving as a UI/UX Lead at Insignia Federal Group, and founder of Kelsey Wilbon Designs, LLC, an independent design studio specializing in visual design, UI/UX, and branding. With over a decade of experience, I translate design ideas into clear, thoughtful solutions — crafting everything from information architecture and wireframes to polished high-fidelity specs, design systems, and scalable, brand-aligned visual experiences.
I’m passionate about blending creativity with strategy to solve meaningful problems, make technology feel more human, and create design that is both functional and beautiful.
When I’m not deep in design mode, you’ll likely find me chasing after my little ones, working on a DIY home project, painting, or enjoying a Peloton workout.
My Services
UI & UX Design
I design thoughtfully and collaborate effectively with clients to create intuitive, visually engaging digital experiences.
UX Research
I conduct strategic UX research to uncover user needs, behaviors, and pain points, turning insights into clear, actionable guidance that informs smarter design decisions.
Visual Design
I create cohesive visual design solutions—from branding and marketing assets to digital and print materials—that elevate your brand and communicate clearly across every touchpoint.
Data & Performance Insights
I leverage Google Analytics to track user behavior and performance, translating data into actionable insights that optimize experiences and drive measurable results.