CultureReady

CultureReady was a U.S. Department of Defense cultural learning website that aims to help expand knowledge and learn how to engage with the cultures of the world.

*The CultureReady website is no longer active.

Year
2021

Client
DoD

Design Process

Before working on the website, my team created a compelling and strategic new brand refresh. We conducted discovery and research exercises with stakeholders, competitive analysis, and looked at brand positioning and core values. Next, a logo and visual identity system was created along with a standards guide to represent CultureReady’s new brand rules.

Brand Refresh

Before launching the website, our team created a compelling and strategic new brand refresh. We conducted discovery and research exercises with stakeholders, competitive analysis, and looked at brand positioning and core values. Next, a logo and visual identity system was created along with a standards guide to represent CultureReady’s new brand rules. Lastly, we developed an implementation plan along with a social media campaign to introduce the new brand.

A color palette with five vertical bars labeled as CultureReady Navy, Light Blue, Red, Vivid Blue, and Yellow, each showing HEX, CMYK, and RGB color codes, with primary, secondary, and tertiary categories.

Two posters featuring a person in traditional attire; the left poster has a yellow background with blue and black text, the right poster has a red background with white and black text. The date '07 23 20' is on both posters. The person is crouching w

Collage of three images featuring people in traditional Indian attire and dance. The top left shows a woman in red with mehndi on her hands, holding her palms up towards the camera. The top right displays a woman in a colorful dress dancing and smili

Two people smiling and engaging with each other, one wearing headphones and glasses, the other with short hair and earrings. Overlaid text reads, "Explore. Expand. Engage."

Page layout illustrating the concept of white space, with various sections explaining its proper and improper use, alongside an image of a person dressed in traditional attire with face paint and a turban, and a text box with a lorem ipsum placeholde

A typography style guide page showing font examples and styles for Utopia Bold, Proxima Nova Regular, and Proxima Nova Bold fonts, with additional font style categories listed on the right.

Website Design

After completing the brand refresh, my team shifted focus to the website. I partnered with the researcher on our team to synthesize existing research that would help created a focused plan for stakeholder interviews. This ultimately helped us uncover pain points and identify where users were experiencing friction across the current site.

A person painted white, sitting cross-legged in front of a carved wooden frame, performing a gesture with their hand, at a cultural site with stone walls.

A website homepage for CultureReady, featuring a man in traditional Indonesian attire with a headdress and sarong, standing in a pose.

A man dressed as a Hindu deity with face paint, white turban, and traditional jewelry, sitting against an aged stone wall.

Website homepage for CultureReady featuring a large photo of two men performing a traditional dance or ritual with one man wearing a yellow turban and both men with hands in a gesture on their faces. The website has a navigation bar with sections abo